Our vision

The Ecological Entrepreneur (T-EE) was born out of one simple need: the realisation of sustainable progress, by bringing economics and ecology together. This is necessary to maintain our current level of prosperity and well-being and to protect natural capital. Every stakeholder is part of it, influencing the system and ultimately the state of our planet.

As a society, we have lost the ability to think multifacetedly. Ecological organisations often experience challenges with their commercialisation. On the other hand, many companies do not know where to start in reducing their environmental impact. Bringing economy and ecology together requires balance on both axes.

Challenges in the market
Our market is a crucial vehicle for commercial success. However, after development in R&D, design and realisation, commercialisation (often perceived as the last step) brings many challenges. Commercial thinking and acting is for many unnatural behaviour, or is experienced as difficult and tedious. Together with organisations, T-EE (re)configures the mindset, processes, structures, techniques and competences to operate successfully. Commercialisation as a sustainable, balanced process.

On the other hand, sustainability is often associated with reducing, phasing out or stopping materials and energy.  However, a green business model does not aim to “cut” existing processes. The goal is to develop a process in balance with the environment, whereby all costs and profits are taken into account. In other words: minimal impact on the environment, for maximum output for prosperity and well-being.

A Green Business Model
Through the creation of ‘green business models’ we are moving towards new forms of value creation, which are regenerative and thriving in all domains: economic, ecological and social. T-EE supports with the creation and implementation of commercial & green business models, to make organisations successful in today’s society

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete``. - Kate Raworth, Doughnut Economics

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